책소개
A world where everything is connected and driven by platform-based mobility
"How long should South Korea chase Davos or CES and benefit others?"
The International Consumer Electronics Show (CES), which is held in Las Vegas every January, attracts the attention of the world, where the best global companies from each country participate to showcase the [latest] technologies and trends of the future humanity, where the success or failure of participating companies are foreshadowed. What is CES really about?
The author, who graduated from university in the United States and studied global business all his life, saw 9 million Jews are influential figures of politics, economy, culture and history all around the world. We studied how a small number of Jews came to lead the world, and they realized that they created values and philosophies, but also education and systems to achieve global success. Based on this, following the first book “Startup Israel”, which introduced successful Israeli stories, this book presents a concrete solution for South Korea to become the worlds wealthiest country like Israel.
When comparing sales and profits of Apple, Nvidia and Amazon in the U.S, CES sales and profits exceed all three of them. At CES, you will not only participate in exhibitions, but also experience everything about the U.S, including culture, art, economy and technology. This is the beauty of platform business. The author asks how long South Korea should follow Davos or CES to spend money and benefit other countries, and now argues that South Korea should also create a MICE platform business like CES. In the days of poverty, South Korea would not be where it is today, if it had not built highways and steel mills despite the harsh opposition from almost the entire population. The future is up to the creative minority who prepares for the future.
The book provides the latest trends in various future industries that consist of Mobility of Things industry, such as self-driving cars, robots, drones, semiconductors, secondary batteries, hydrogen, and smart cities. The book suggests directions for South Korea to earn global competitiveness. The author plans to hold “MoT Global Show” in South Korea to seize the fast growing MoT market in order to promote South Koreas economic growth. It also discusses thorough concerns about solving climate and environmental problems for the next generation, and business pie for the future through M.o.T. Emphasizing the potential growth of Mobility of Things market, it is expected that South Korean economy can take a leap forward.
목차
Prologue
Recommendation
Part 1 The Whole World Is at a Standstill at CES
Chapter 1_ 3 Success Factors of CES
1. Consistent Efforts to Present Innovation Trends
2. Huge Impact Created by Gathering of World Leaders
3. Continuous Expansion of Exhibition Content Area
Chapter 2 _ Why KES Did Not Become CES
1. Scale Competitiveness
2. Linked Facilities
3. Absence of Industry/Technology Leadership
4. Redundancy in Exhibition Fields
Chapter 3_ South Korea’s MICE Platform Industry Reform
1. Size Reform
2. Networking Reform
3. Marketing Reform
Chapter 4_ M.o.T Global Show as a Solution
1. M.o.T Global Show and Competitive Advantages
2. M.o.T Global Show and Network Reform
3. M.o.T Global Show and Marketing Reform
Chapter 5_ Special Column
- Is the world still only looking at CES?
Part 2 South Koreas Future Depends on M.o.T Global Show
Chapter 1_ Net Zero and M.o.T Industry
1. Net Zero and MaaS
2. Net Zero and Smart City
3. Net Zero and Renewable Energy
4. Net Zero and Metaverse
5. Net Zero and ESG Management
Chapter 2 _ M.o.T Global Show and the Future
1. Choice is the Prerogative of Those Responsible for the Results
2. How Should We Live?
3. South Korea’s Future Depends on M.o.T Global Show
4. Creative Minority Opens the Future
5. What Kind of Future Will I Give to My Children?
Part 3 Why M.o.T?
Chapter 1_ The Future Society Brought About by M.o.T
1. Work
2. Life
3. Leisure
4. Logistics
Chapter 2 _ Why Should We Do MICE Platform Business?
1. Securing Global Competitiveness
2. Why didn’t Japan Rank First in the World?
3. M.o.T Global Show Is a Future Business Integration Model
Chapter 3_ Business Expandability to MaaS Platform through MICE Platform
1. The irresistible Future of Mobility, MaaS
2. Seize the $7 Trillion Passenger Economy!
3. M.o.T MaaS Platform Business Model
Chapter 4_ Why Should M.o.T Global Show Be Held in Seoul?
1. No. 1 Global Smart City, Seoul
2. The Majority of M.o.T Businesses in South Korea is Located in Seoul
3. Seoul Autonomous Driving Vision 2030
4. M.o.T Related Field Exhibition Market Share, about 25% in Seoul
Part 4 M.o.T Market Size
Chapter 1_ Hardware
1. Self-driving Cars
2. Robot
3. Drones
Chapter 2 _ Parts
1. ADAS Sensor
2. Semiconductor
Chapter 3_ New Energy
1. Secondary Battery
2. Hydrogen
Chapter 4_ Infrastructure
1. Smart City
● Conclusion
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